We Should Stop Telling Entrepreneurs To 'Fail Fast'

"Fail fast" has become standard entrepreneurial advice. Startups and small businesses are told they shouldn't worry about messing up, because it's better to quickly realize that something's not working and move on.  That's the right idea but very much the wrong attitude, according to Rob Shelton, the global innovation chief of PwC. When the professional services giant did a massive study looking at what separates the most innovative companies from the rest of the pack, one of the most importan...